About The Startup System
Our Story
The Startup System was founded by Brendan Lowry, a multi-award winning and seasoned entrepreneur with over a decade of experience in building and scaling successful startups from the ground up.
Brendan has lived the reality of starting from scratch — navigating the uncertainty, the pressure, and the relentless challenge of turning good ideas into something that actually works.
Through multiple ventures, national recognition, and real-world lessons learned (sometimes the hard way), Brendan uncovered what truly drives startup success: clarity, structure, and execution.
The Startup System is built on those lessons — a practical, proven framework designed to bring focus and momentum to founders ready to build.
This isn’t theory. This is what works.
Why We Built This
Over the last few years, Brendan has directly coached and worked with more than 500 founders and businesses — from idea-stage solo creators to funded startups and national accelerator cohorts. Again and again, he heard the same thing:
“I have an idea — I just don’t know how to start.”
The Startup System was built as the answer.
It brings together everything Brendan has developed through years of real-world startup experience:
Tools that help founders think clearly
A structured programme that guides their next move
A.I. powered support that gives clarity without the noise
It’s for founders who are serious about building something real — and want a system that gets them there.
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