Startup Expertise At Your Disposal
The Startup System
The Missing Piece
The Startup System gives you all the information you need to build your business!
The Startup System gives you the tools and steps to build a real, successful business.
Created by founders for founders, it turns the chaos and complexity of building a startup into clear, practical actions you can follow — at every stage of your journey.
Instead of second-guessing what’s next, you'll move forward with confidence — knowing exactly what to focus on to start stronger, grow faster, and build a business that lasts.
Stage 1: Foundation
The DNA of Entrepreneurship is your toolkit for developing the traits that make you a successful entrepreneur — discipline, resilience, clarity, ambition, and more.
Build the mindset, habits, and resilience you need to lead your startup through every challenge.
Stage 2: Structure
The Periodic Table of Business Elements is your structured guide to every key part of building a business — from strategy and operations to marketing, finance, and leadership.
118 essential business concepts, organised into one easy-to-use system — helping you spot gaps, make smarter decisions, and grow with confidence.
Stage 3: Environment
The Forces of Business Ecosystems helps you understand the dynamics between businesses, customers, partners, and competitors — so you can navigate, influence, and optimise the environment around your startup.
Learn how players relationships, strategies, forces shape your success — and use them to your advantage.
What You Get