About The Author

Hi there! My name is Brendan, and entrepreneurship is one of my passions. I help founders turn ideas into real, scalable businesses. With a background in tech, startups, and innovation, I’ve spent the last decade building ventures, coaching early-stage teams, and designing systems that bring structure to the chaos of entrepreneurship.

I’m the creator of The Startup System a practical startup system built from experience — not theory — and used by accelerators, educators, and founders across the UK and Ireland.

Whether you're validating an idea, building a product, or trying to grow with limited resources, I specialise in helping ambitious people cut through complexity and take smart, confident action.