Picture this:
You're in a garage, fueled by caffeine and dreams, sketching your startup idea on a whiteboard (or napkin if you're old school). The vibe? Electric. The idea? Groundbreaking. The plan? Vague.
This is where most entrepreneurial stories begin.
But how do some go from garage to greatness… while others stall out at the whiteboard?
Here’s a wild idea:
What if business wasn’t just an art — but a science?
For years, business advice has sounded like a mixtape of motivational quotes:
“Follow your passion!”
“Fake it till you make it!”
“Hustle harder!”
Sure, there's a place for grit and guts. But what if we treated business more like chemistry? What if success came from understanding the elements that actually make it work — and mixing them in the right way, at the right time?
🧪 From Chaos to Clarity: The Birth of the The Startup System
After years of working with founders, coaching startups, and watching brilliant ideas implode from missing just one key piece… I had a realisation:
Business has a formula.
Every startup, scale-up, or solopreneur is playing with the same core components:
Strategy, operations, product, marketing, finance, legal, people. Some founders wing it. Others Google it. A few get lucky.
But the best?
They treat business like a science experiment — testing, tweaking, and optimising each component with intention. That’s when I created the Periodic Table of Business Elements — a tool that breaks down the chaos into 118 core building blocks. Think of it like the periodic table… but for your startup.
Why This Matters to You?
If you're an entrepreneur, you're already running experiments: Will this product resonate? Is this the right price? Why does our team feel like a scene from The Office?
Instead of guessing, what if you had a map? A framework. A toolkit. A literal table of elements to guide your decisions and help you build a business that’s not just instinctively right — but structurally sound.
That’s the science of business.
What's Next?Over the next few months, I’ll be sharing insights into each business element — from Strategy to Sales, from Innovation to Insurance. We’ll break it down. Make it fun. And show you how to apply it to your business. Because success isn’t magic. It’s chemistry. And if you know your elements, you can build something explosive — in the best way possible.
🧠Curious? I hope so!
Stick around. The lab is open. The experiments are running. And your business? It's about to get scientific.
